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SCOTTISH BRAND AND COMMUNICATIONS AGENCY ACHIEVES 103 % GROWTH IN TOP-LINE REVENUE
Rationale , a strategic brand and communications agency , has announced an impressive 103 % growth in top-line revenue over the past 12 months . The strong financial growth has also been further supported by the business doubling its team in size and further international growth .
The agency , headquartered in Edinburgh and with offices in London and New York , has seen phenomenal growth due to its authentic strategy creation around a brand ’ s ‘ why ’ and the cultivation of a stand-out culture . experience includes management roles at Schuh and Edinburgh-based agency , the Union .
Olechowski and Cotter join Paul Saag , Rationale ’ s Creative Director , to continue to drive the agency forward . In addition to the SLT , Rationale has recently welcomed Clodagh Laing as Finance Manager and Fraser Malone as Editorial Strategist .
With an eye on continuing international expansion , Rationale is actively building on its US presence and plans to host a significant event in New York in Spring 2024 . The agency also maintains its commitment to BCorp status , actively working on sustainability and culture initiatives to contribute positively to the business landscape .
The agency ’ s new office space on the Shore in Leith has become a landmark in Edinburgh ’ s creative hub , positioning Rationale to launch a series of events , in collaboration with other agencies in the area .
Co-MD , Svein Clouston , added : “ From the start , we have had a driving ambition to challenge traditional agency models and elevate the quality and motivation of our team . Rationale prides itself on achieving high levels of creativity and quality , changing perceptions of B2B brand communications by fostering a supportive and empowering work environment .
Co-MD , Rowan Morrison , said : “ We attribute our rapid growth to the unique approach and culture we ’ ve built , leading to the formation of an incredible , motivated team . In 2024 , we will be focusing on further growth in B2B verticals where we have a depth of expertise , such as healthcare and health tech , financial services , engineering & architecture and innovation .”
As part of Rationale ’ s commitment to excellence , the agency welcomes Strategy Director , Caroline Olechowski , who joins as a key addition to the Senior Leadership Team ( SLT ). Caroline brings a wealth of experience and expertise . She is joined on the SLT by a second recent hire , Aisling Cotter , whose
“ We ’ re hugely passionate about insight-led , highly relevant , creative communications and brand storytelling that deliver against our clients ’ objectives . Our leadership team is directly involved in the work we do as an agency and intends to continue to be so , to support not only our clients , but also our team in terms of mentoring and training .”
Rationale boasts deep , evidenced expertise in B2B , with a particular focus on SME and corporate audiences , addressing the decision-makers crucial for client engagement . The agency ’ s extensive experience extends to financial services , healthcare and health tech , education , SME services , internal comms and employer branding , providing comprehensive solutions to a diverse range of clients . �
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