Intelligent SME.tech Issue 38 | Page 68

// SCALING UP //

Amazon to handle the picking , packing , shipping and provide customer service for their products . Leveraging FBA helped take some weight off their shoulders , freeing up valuable time and resources enabling them to focus on scaling the business . “ One of the key ways we were able to streamline our logistics and focus on growing our business was by leveraging FBA . Being able to store our products in Amazon ’ s fulfilment centres means we don ’ t have to worry about space or the labour-intensive role of sorting everything ourselves in the office . FBA has freed up a significant amount of time and resources for our team , allowing us to focus on what we do best ,” said Hogarth . Selling Partners , on average , have seen a sales uplift of 35 % when moving their products to FBA in the UK , as a result of faster delivery .

IT GIVES
CUSTOMERS THE OPTION TO BUY HOW THEY WANT AT THEIR CONVENIENCE . product to their basket .” This additional sales channel has been a significant contributor to the brand ’ s success since the pandemic and has led to Nudie Snacks generating a six-figure revenue .
• Streamlined logistics – Nudie Snacks benefitted from the streamlined logistics offered by Amazon . With one of the most advanced fulfilment networks in the world , Fulfilment by Amazon ( FBA ) became instrumental in alleviating the burden of logistics for Hogarth and her team . FBA allowed them to store their products in Amazon ’ s fulfilment centres , enabling
By pivoting to online sales and utilising Amazon , Nudie Snacks was able to persevere during challenging times and could continue concentrating on what mattered most to it – its core mission of creating delicious and healthy snacks . With an established presence in the UK , it is now setting its sights on expanding into other markets in the near future . This growth trajectory is a testament to the power of leveraging Amazon ’ s reach , customer base and fulfilment capabilities , providing businesses like Nudie Snacks with invaluable opportunities to thrive in an increasingly digital world . �
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