Intelligent SME.tech Issue 38 | Page 55

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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA AFRICA

NEW DIVISION AIMED AT ACCELERATING DIGITALISATION FOR SMB BUSINESSES

In a strategic move to bolster the Digital Transformation of small- to medium-sized businesses ( SMBs ) across South Africa and Africa , Tarsus On Demand is proud to announce the launch of Digital On Demand and its Digital Business Hub Marketplace . This comprehensive digital business hub is designed to empower SMBs on their digitalisation journey , addressing the unique challenges faced by SMBs and leveraging opportunities within the digital landscape in one place .

Senzo Mbhele , Managing Director of Tarsus On Demand , said the Marketplace empowers SMB businesses to find the right digital solution to run their business . “ The launch of Digital On Demand marks a significant milestone as we accelerate Digital Transformation across South Africa and beyond . By identifying and addressing the specific challenges within the SMB segment , we ’ re not just proposing solutions ; we ’ re enabling businesses to remain resilient , relevant and competitive in an increasingly digital era , all at an accessible price point .”
Digital On Demand and its Digital Business Hub Marketplace have been carefully crafted as a response to a critical need in the market . One of the foremost challenges SMBs face is identifying a starting point in their Digital Transformation journey . Understanding this , Digital On Demand provides a roadmap specifically tailored to the unique needs , as well as the future aspirations , of each business .
Jessica Harvey , Business Unit Manager at Tarsus On Demand , elaborates on the impact of this initiative : “ Our vision for Digital On Demand steps outside the one-size-fits-all approach . We have curated our Marketplace to be a responsive , adaptable ally in each company ’ s digital journey . We acknowledge the diversity in the digital readiness of businesses , and our approach ensures that we meet them where they are , providing tailored , strategic solutions that resonate with their specific Digital Transformation goals and operational needs . In this way , Digital On Demand is so much more than a service . We are partners in innovation , fostering digital inclusivity so every business can thrive on its own terms .”
Digital On Demand ’ s Marketplace encompasses everything a SMB requires to grow and scale their operations , from foundational digital elements like professional domain registration and email set-up to more advanced integrations like cloud-based HR systems , ERP systems and cybersecurity solutions .
With this initiative , Tarsus On Demand reaffirms its commitment to strengthening SMBs ’ capacity for resilience , operational efficiency and growth . This focus is particularly crucial considering SMBs ’ substantial contribution to job creation , innovation and economic diversification in South Africa and across the African continent .
Accessing the resources and partnership opportunities that Digital On Demand offers is streamlined for user ease . Businesses can connect directly with the digital hub via www . digitalbusinesshub . africa , where they ’ ll discover a wealth of solutions designed to navigate the Digital Transformation maze more effectively .
Mbhele said Digital On Demand is poised to play a significant role in the SMB market . “ We envision being at the forefront of the African digital narrative for SMEs . Our role is to facilitate seamless transformation and promote growth within this vital sector . Our goal is clear : to ensure these businesses are not just participants but dynamic innovators in today ’ s digital age .” �
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