Intelligent SME.tech Issue 37 | Page 57

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// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA

HUAWEI EKIT AND PARTNERS TO EXPLORE UNLIMITED OPPORTUNITIES IN THE MIDDLE EAST AND CENTRAL ASIA SME MARKET

At GITEX GLOBAL 2023 , Huawei unveiled its latest HUAWEI eKit distribution business solutions for small- and medium-sized enterprises ( SMEs ) in the Middle East and Central Asia region , which aims to enhance the digital capabilities of SMEs and help them grow in the digital and intelligent transformation era .

Huawei also hosted a HUAWEI eKit Stock Distribution Forum at GITEX , where it shared its strategy that is distribution partner-led and subcontractor-centric , supporting distribution partners ( DPs ) to innovate and offer competitive products and services for the SME market . HUAWEI eKit also introduced new products for campus networks and data storage domains , covering various business scenarios for SMEs . eKit ’ s product line-up is dedicated to offering practical solutions for various common business scenarios within the SME market . Drawing from Huawei ’ s rich experience spanning over 30 years in ICT and Digital Transformation , HUAWEI eKit is dedicated to enhancing the digital capabilities of SMEs , supporting our distribution partners in expanding their businesses and fostering growth opportunities within the SME market . “
HUAWEI eKit is a sub-brand designed for the distribution business under Huawei . It aims to provide versatile products and solutions for hundreds of millions of SMEs by leveraging Huawei ’ s over 30 years of experience in ICT and Digital Transformation . It strives to better serve the digital needs of SMEs , help DPs develop their businesses and expand opportunities in the SME market . HUAWEI eKit is dedicated to developing distribution products that are easy to buy , sell , install , maintain , learn and use for various business scenarios in the SME market . It has developed a wide range of products , including intelligent collaboration , wired and wireless networks , IP + optical access networks , storage and IT platforms .
In the datacom campus domain , HUAWEI eKit launched 31 new SME network products in 2023 , such as converged gateways with industry-leading performance , user-friendly switches , WLAN products with 20 % broader coverage and applications that simplify O & M for partners and customers .
Derek Hao , President of Global Marketing , Huawei Enterprise Business Group , shed light on HUAWEI eKit ’ s strategy . He said : “ Huawei builds its business system based on a distribution market strategy that is distribution partner-led and subcontractor-centric . Through continuous innovation , Huawei provides competitive products and high-level services to support excellent distribution partners around the world to explore the SME market .”
Kinven Zou , Director of HUAWEI eKit Distribution Business , Middle East & Central Asia , said : “ HUAWEI
Moreover , HUAWEI eKit leverages IdeaHub to deliver secure and stable performance for conferences and daily office operations . Distribution Partners are using the open ecosystem of IdeaHub to apply it to various industries such as retail , hospitals and hotels , opening new market opportunities .
Huawei alone cannot expand the distribution market . By developing new products and scenario-based solutions , Huawei provides support on digital transaction and operation as well as brand marketing , cultivates partners ’ capabilities and establishes a healthy and efficient partner system to jointly expand the market with partners . �
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