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Top tips on how to establish a website
be better for you ? What ’ s more , be ready to adapt . You might have a very solid opinion of what your site should be , but if it ’ s not having the desired effect then you need to be ready to accept that and make changes .
Do your research
Next up , even if you have a clear vision for your site , look at your competitors to see how best to compete for attention online . See what works and what doesn ’ t . Learn from their mistakes and adapt their best bits .
Ringfence your domain
W ith three out of five people in the UK employed by startups and SME businesses , they today account for more than 50 % of the turnover for all UK companies . Yet achieving instant success doesn ’ t come overnight ; it takes hard graft and tenacity when getting a business off the ground . And even then , only 40 % of start-ups succeed in the first three years . Here , Tom Coker-Jones , Customer Engagement Specialist at Fasthosts , provides his top tips for how to establish a website to ensure you give your business the best start possible .
Dream big
A big issue for start-ups is that scalability and the future is often something that isn ’ t considered in the early days of launching a new business . Thinking about your online presence by starting out on a small web hosting package is a sensible idea , but you should also consider your path forward . For example , is your web hosting package easily upgradable ? Are you keeping your website up-to-date ( WordPress version , PHP , etc .) to make transitions easier ? Research the platforms and options to get a good start – WordPress is usually a sure bet , but would a website builder
Tom Coker-Jones , Customer Engagement Specialist at Fasthosts
Take advantage of domain offers – this can be great for SMEs starting out . With costs sometimes starting from as little as £ 1 , this makes it very simple and easy to secure your brand ’ s domain name and takes the element of risk out of the equation . It also makes it easier to secure multiple domain names and protect your brand ( securing the . com version of your . co . uk domain ).
Test , test , test
Once your site is built , get feedback . Is it easy to navigate ? Are visitors ending up where you want them to be ? Sit your friends and family down and ask them to do something that you ’ d want users to do on the site ( buy something , get to a certain page , etc .).
Get SEO ready
Get going with SEO right from the start . This is incredibly important , and the earlier you get it sorted in the website ’ s life span , the sooner you ’ ll see the returns on that time investment . The benefits of good SEO compound over time , so make use of any tools available to make sure you are starting on the right foot . Thankfully there are a range of tools available to get a head start with this , both free and paid . �
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