// EXPERT PROFILE //
How smalland mid-market businesses
CAN WIN BY SWEATING THE TECHNOLOGY THEY ALREADY HAVE
Tech stacks are often underutilised by companies , simply because they do not know how to take full advantage of the capabilities of the apps available to them . Peter Tahmizian , Chief Technology Officer , Intelliworx , explains how SMEs can make the most of their technology , without spending more of the their budget .
N AN UNSTABLE economic
I environment , Chief Technology Officers ( CTOs ) are on the back foot . Boards are cautious about signing up to major technology spend over the next 12 – 18 months for fear of the economic risks .
Amid this backdrop of caution and economic uncertainty , companies are taking a more nuanced approach to tech spending . While boards may remain wary of committing to major technology investments in the shortterm , they are at the same time recognising the need to invest in strategic technology – such as cloud computing , cybersecurity enhancements or other digitalisation initiatives – that align with their long-term goals .
However , small- and mid-tier companies are at a particular disadvantage here as they simply cannot compete with larger rivals on technology spend – budget constraints , limited access to capital and a more risk-
“
UTILISATION IS A STRATEGY WHICH AIMS TO ENSURE COSTS ARE MINIMISED .
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