intelligent

It ’ s often quoted that 70 % of all Digital Transformations fail . But what about those organisations that know they are heading down the path to failure , but are reluctant to turn back due to the time and effort they ’ ve put in and an inability to recognise their shortcomings ? Here , Sam Dunscombe , Head of Growth at digital BSS provider , Mobilise , explores the sunk cost fallacy in relation to Digital Transformation .