intelligent

Start-ups can gain a lot from embracing digital , including scalability , greater efficiency , the capacity to reach a larger audience , improved teamwork , communication and customer experience .

While these advantages are also achievable by big enterprises , they can be particularly helpful for start-ups in terms of achieving rapid growth and successfully competing in the market . Companies that have embraced Digital Transformation have reported a 20 – 30 % rise in consumer satisfaction and brand awareness , according to a McKinsey survey .

Analytics will be a key player for businesses to gather data on customer behaviour and preferences , personalise their services and products and improve the customer experience by leveraging digital technologies . As customer service becomes an important area of automation , AI-powered chatbots can respond to customer enquiries , offer personalised support and streamline customer journeys to provide more time for businesses to focus their resources on more necessary tasks . The use of AI and Machine Learning can help this transformation further by predicting customer behaviour and optimising services .

For businesses to be more adaptable they must leverage data and digital technology to help meet customer expectations . Lots can be learnt from the way a start-up may approach transformation , versus a large enterprise . Essentially , it ’ s about adopting the right technology , at the right time and not fearing change – because it can be required at a moment ’ s notice . �

IT ’ S ABOUT ADOPTING THE RIGHT TECHNOLOGY , AT THE RIGHT TIME AND NOT FEARING CHANGE – BECAUSE IT CAN BE REQUIRED AT A MOMENT ’ S NOTICE .