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PROPTECH BRAND LAUNCHES FIRST INTERNATIONAL RETAIL SPACE WITH MALL OF AFRICA
Sook , a proptech innovator reimagining how retail space is used , has announced its partnership with Mall of Africa ( MoA ), a premier retail destination in South Africa . The collaboration opens doors for brands to lease Sook ’ s rentable space within the MoA ’ s complex in Johannesburg , South Africa .
The announcement marks a series of exciting milestones for Sook , representing the company ’ s debut into international markets and its first licence agreement . The lease is secured for a minimum of five years , during which Sook commits to providing on-going assistance in revenue generation and technical support to ensure the success of the new space at MoA .
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TOGETHER , WE ENVISION A POWERFUL FUSION OF MOA ’ S RENOWNED REPUTATION AND SOOK ’ S INNOVATIVE MODEL .
This strategic partnership reflects the growing demand for innovative retail spaces like Sook . With a 0.7 % increase in retail sales in June , it is evident that demand for in-person shopping experiences is on the rise . Through the MoA agreement , Sook is poised to cater to a growing appetite within the continent of Africa .
This is a landmark deal for Sook , as MoA licenses the brand ’ s design , commercial , technology assets and its flexible model . This breakthrough paves a global pathway to introduce Sook spaces to interaction brands , granting them access to its cutting edge retail technology .
“ We couldn ’ t be more excited to bring Sook to the African market , and Mall of Africa serves as the perfect launchpad for its groundbreaking concept . Sook offers a fresh and dynamic solution for brands seeking flexible retail spaces , and we believe it will be a game-changer for ambitious entrepreneurs aiming to stand out in the market ,” said Yasmeen Lorgat , Leasing Manager at MoA .
“ With Sook , the retail space rental process has never been easier , empowering brands to create captivating shopper experiences . From customisable modular furnishings to engaging digital features , Sook equips brands to make an unforgettable impact ,” Lorgat added .
Tom Price , Head of Site Acquisition at Sook , said “ Our collaboration with MoA marks a significant step forward in reinvigorating the global retail landscape . This agreement isn ’ t just about spaces ; it ’ s about creating one-of-a-kind , immersive experiences that resonate with South African shoppers .
“ Together , we envision a powerful fusion of MoA ’ s renowned reputation and Sook ’ s innovative model , enabling us to create entirely new and captivating shopping experiences . Sook spaces cater to popups , experiential marketing and product launches . This agreement opens doors for more South African businesses to make their mark in one of the most sought-after retail spaces .” �
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