Intelligent SME.tech Issue 36 | Page 53

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// INTELLIGENT SECTION // FINANCE | SALES & MARKETING | CUSTOMER EXPERIENCE | HR SOLUTIONS

Workato aims to onboard 1,500 SMEs with Singapore ’ s first digital automation offering

W orkato has announced the first digital automation and integration solution to come onboard the Infocomm Media Development Authority ’ s ( IMDA ) Advanced Digital Solutions ( ADS ) scheme , under the SMEs Go Digital programme . Through the scheme , Workato , a leader in enterprise automation , aims to onboard over 1,500 SMEs and help them access funding , resources and opportunities to scale up their digitalisation efforts across human resources , marketing , sales and finance .

The ADS is IMDA ’ s scheme aimed at supporting enterprises to pilot solutions such as advanced / integration , sustainability such as carbon management and resource optimisation and e-commerce . With Workato on ADS , it will provide SMEs with automation and integration solutions through its community of ecosystem partners . These partners include HReasily , one of Asia ’ s leading payroll and human resource management solutions companies . HReasily offers a comprehensive yet simple solution to efficiently and strategically manage HR processes , enhance employee experience and drive organisational growth while ensuring compliance across multiple countries through Asia .
Other partners include SGTech , a trade association for Singapore ’ s tech community which will introduce Workato ’ s ADS programme to suitable technology partners and SMEs via the association ’ s Digital Transformation programmes such as DT-SME , as well as Stone Forest , a business solutions firm which provides digital consultancy to SMEs under IMDA ’ s Chief Technology Officer ( CTO ) -as-a-Service programme .
Workato is also seeking to invite more technology partners to join its ecosystem to help SMEs derive value from their Digital Transformation efforts .
While SMEs contribute to nearly half of Singapore ’ s Gross Domestic Product ( GDP ) and employ two-thirds of Singapore ’ s workforce , Workato and SGTech ’ s 2023 State of Digital Automation Survey reveals that roadblocks , such as budget constraints , continue to hinder businesses ’ plans to digitalise .
“ Workato ’ s goal has always been to empower businesses to harness the power of automation for transformative business growth ,” said Allan Teng , Founder and Senior Advisor for Workato APJ . “ Using Workato ’ s low-code , no-code integration and automation platform , we look forward to collaborating with IMDA and innovative ecosystem partners in Singapore to create a vibrant ecosystem that will support SMEs in unlocking the full potential of digital .”
“ We are seeing companies use multiple applications today . Without workflow automation and integration , SMEs will experience inefficiencies in business processes that cover different applications in HR , finance , operations and sales ,” said Sharon Lee , Co-founder and Chief Operating Officer of HReasily .
“ Our aim in partnering with Workato is to empower SMEs with tools they need to streamline their operations and drive growth . We are excited to offer integration and automation solutions under HReasilyPro . HReasilyPro , with its richer features and ecosystem of platform integrations , supports SMEs in navigating these fragmented complexities . We see this as the next wave in Digital Transformation .”
Launched by IMDA in March 2020 , the ADS scheme was put together to help enterprises deepen their digital capabilities , strengthen Business Continuity and build longer term resilience for business growth in this digital economy . Since then , the scheme has supported hundreds of SMEs in adopting advanced and integrated solutions . �
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