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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com
Editor ’ s note
PASSION FOR PROVIDING the very best
A stay to guests at holiday accommodation in Dubai led Vinayak Mahtani to set up a company called bnbme Holiday Homes with his wife , Shilpa . They aim to provide wow experiences for every guest that stays with the company in its luxury accommodation . And as the business has grown , they have developed parts of their own technology to serve both customers and homeowners .
bnbme uses a powerful technology platform to streamline processes and enable scalable growth . The business has used multiple industry software and , with its own tech team and open APIs , has been able to create a system which speaks to all parts of the company and gives the best of all worlds . Mahtani , who features on the front cover , explains more about its custom-built algorithm and how they have developed the in-house technology . Turn to page 44 to find out more .
My Editor ’ s Question , which starts on page 20 , focuses on the cloud and asks four experts what a successful multi-cloud strategy looks like for SMEs . Planning a multi-cloud strategy may not be an easy task , but it is an essential one , and they offer some practical and helpful advice .
Big brands have become interwoven in the fabric of our society . But it ’ s not only large enterprises which can make an impact . Smaller brands can often take a riskier approach , with the ability to be more agile and flexible with their marketing campaigns . On page 28 , Sam Shennan , Managing Director at Incubeta , explains how the consumer is now reshaping the way brands must conduct themselves and how SMEs can engage with their audience on a more personal level .
In today ’ s competitive business landscape , SMEs often struggle to gain a strong foothold and achieve remarkable prosperity . While many may believe that success requires grand gestures and significant investments , the truth is that small operational efforts can make a huge difference . Stefano Maifreni , CEO and Founder , Eggcelerate , tells us more on page 34 .
We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Managing Editor
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