intelligent

Big brands have become interwoven in the fabric of our society . But it ’ s not only large enterprises which can make an impact . Smaller brands can often take a more riskier approach , with the ability to be more agile and flexible with their marketing campaigns . Sam Shennan , Managing Director at Incubeta , explains how the consumer is now reshaping the way brands must conduct themselves and how SMEs can engage with their audience on a more personal level .