WHEN I STARTED THE COMPANY ,

I WANTED TO MAKE SURE

THAT ALL OUR DECISIONS WERE DRIVEN BY DATA

AND SCIENCE .

Tell me more about the scientific , data-backed approach to your products – which data is used ?

When I started the company , I wanted to make sure that all our decisions were driven by data and science . This was why we adopted NetSuite very early on , so we could make the right decisions to accelerate growth . We take a data-driven approach across our business , from our supply chain operations to our product formulations .

For our products , everything we release is considered and intentional , and all our items are consciously designed . For example , our formulations , where harnessing a deep and integrated knowledge of the life cycle and circadian rhythms of plants , allowed our team of scientists to develop a series of key solutions for supporting the growth needs of plants . Science and its tangible efficacy construct the heart of Sowvital .

Moreover , our operations team also uses data , from transactions to sales trends in order to optimise inventory levels for different sales channels . NetSuite gives us the ability to quickly adapt to market changes either in our direct-to-consumer or B2B channels , which has been really helpful in the current economic environment . This data is also used to help inform our manufacturing plans , for example , inventory summary reports by location allows us to ensure we have accurate product quantities for manufacturing . Additionally , stock ledger reports allow us not just to ensure manufacturing plans can be met , but also that the valuation of inventory value is matching our input and outputs .

How did NetSuite help inform manufacturing plans ?

We deal with so many moving parts in our supply chain ; for every product there are different components , suppliers and manufacturers . Before we were using NetSuite , we were manually filling out spreadsheets to monitor things like inventory levels , which creates a much higher chance of human error . We were also vulnerable to disparate documents that spread across different parts of the organisation .

NetSuite introduced a lot more stability and rigidity into our operational processes . I like to imagine NetSuite as an integrated dashboard that you have in your car which shows the status of different parts . It ’ s also really important that this information is accurate , because we are moving at such a fast pace . As the driver , I have to keep my eyes on the road , but I also need to have visibility over the business to make sure everything is running smoothly . With NetSuite , things are much more efficient ; we can save time on manually tracking inventory , and we have a better view of sales and customer data to make more informed decisions .

How has automating processes in reporting and analysis helped meet consumer demand ?

Automating processes in reporting and analysis though NetSuite fundamentally saves Sowvital a lot of precious time and makes us agile for our consumers and stockists . With a clear , top-line overview of accurate and real-time data , we are able to respond to market changes immediately . This ranges from a new PO being raised and our NetSuite inventory and warehouse management data allowing us to respond instantly , to us being able to develop new products with efficiency and cost-accuracy .

The automatic reporting through the ERP software allows executive decision-making to be swift and reliable , meaning whatever the demand of our consumer , Sowvital can match it .

How will NetSuite help Sowvital extend its footprint in the UK ?

A really important part in scaling is having visibility into every part of the business , and NetSuite has afforded us this transparency . Things won ’ t always be smooth sailing , and you will always face challenges when you are trying to grow , but this is the time when it ’ s even more critical to have sight over all the growing pains .

When we were beginning to open up to markets outside the UK , NetSuite helped provide a clear roadmap to operating across multiple markets . As we plan ahead , it has also helped us really visualise a more ambitious future , especially with NetSuite OneWorld , which allows us to consolidate our activations into one space . Fundamentally , we have an ERP system that can keep up with that rapid pace and even open up more doors for growth on the international stage . �

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