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Constant Contact research reveals small businesses which use AI are more likely to be successful
Constant Contact , a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits , released findings from its latest Small Business Now report . The study explores how small businesses feel about Artificial Intelligence ( AI ) and marketing automation and where they expect to see the biggest impact from these technologies .
Constant Contact ’ s report indicates a strong correlation between the implementation of AI and a business ’ overall success . According to the findings , 91 % of small businesses which are currently using AI say it has made their business more successful , and they are using it to regain valuable time in their week , cut down on manual mistakes and grow faster . In addition to these efficiencies , AI can be coupled with automation for a financial benefit . More than one quarter of survey respondents ( 28 %) expect AI and automation to save them at least US $ 5,000 over the next 12 months .
SUSS and RSM Singapore join forces to empower SMEs for sustainable growth
The Singapore University of Social Sciences ( SUSS ) signed a Memorandum of Understanding ( MOU ) with leading professional services firm , RSM , to empower small- and medium-sized enterprises ( SMEs ) in embracing sustainability and integrating environmental , social and governance ( ESG ) practices into their business models and operations .
The MOU signing ceremony was witnessed by guest of honour , Grace Fu , Minister for Sustainability and the Environment .
As ESG issues continue to shape how organisations are perceived by the public in today ’ s global landscape , while bringing tangible benefits to businesses , it is becoming increasingly critical for Singapore SMEs to pursue sustainable transformation .
Led by the Centre of Excellence for Social Good ( CESG ) at SUSS , the strategic partnership will see SUSS and RSM working together to encourage SMEs to prioritise sustainability while addressing the key challenges they face . This includes a series of planned initiatives across three key areas .
Embedded Finance to unlock US $ 242 billion in opportunity across Asia Pacific by 2025
Embedded Finance will unlock US $ 242 billion in revenue opportunity across Asia Pacific by 2025 across small businesses and consumer segments , according to the latest Visa study . Embedded Finance , or the integration of financial services into non-financial platforms , brings significant possibilities for innovation and business growth within Asia Pacific , from improving the customer experience to enabling seamless access to financial services for consumers and businesses on everyday digital platforms .
Lending is set to emerge as the top use case for Embedded Finance ( US $ 141 billion ), followed by deposits ( US $ 56 billion ) and payments ( US $ 41 billion ). SMB lending alone will comprise the majority of the opportunity within embedded lending , unlocking more than US $ 115 billion of addressable market value .
“ Financial institutions are not only taking notice , they are investing in building a new and differentiated Embedded Finance experience today across verticals such as embedded issuing , lending and payments ,” said TR Ramachandran , Head of Products and Solutions , Asia Pacific , Visa . �
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