Intelligent SME.tech Issue 34 | Page 7

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Liberis launches a funding initiative that rewards sustainable SMEs
Liberis , a leading global embedded finance platform , is reinforcing its commitment to responsible and sustainable investment practices by developing Cashback for Green , responding to the growing appetite from its SME customers for green funding solutions .
With 91 % of SMEs agreeing it is important to be sustainable , and 42 % of this group struggling to do so from a lack of guidance , the scheme has come at a crucial time for business owners looking to reduce their impact on the environment .
Developed in conjunction with Liberis ’ strategic partners , the initiative will see small businesses being offered the opportunity to receive cashback on their factor fee if their funding is used for green investments and purchases . Supporting SMEs to gain both a competitive edge and prepare for a low carbon future , Cashback for Green has been designed to encourage small and medium business owners to make green investments that they may otherwise postpone .
TikTok shakes up South Africa ’ s social media
The ‘ Big Five ’ social media platforms in South Africa have been shaken up , as TikTok leaps past Instagram into second place and challenges the dominant social network , Facebook , in several segments .
This is one of the key findings of the South African Social Media Landscape 2023 study , released by brand intelligence consultancy , Ornico , and market research house , World Wide Worx .
Facebook , with a commanding 56.7 % penetration of South Africans aged 15 and over living in cities and towns , continues to dominate the social media scene . However , TikTok has seen explosive growth and surpassed Instagram to claim second position at 30.6 %.
Instagram remains a popular choice among South African social media users , boasting 27.6 % penetration , while Twitter retains a significant following despite its troubled takeover by Elon Musk , standing at 22.5 %. LinkedIn is far behind , but its 14.7 % penetration is healthy for a professional networking platform that does not hold youth appeal .
Industry leaders unite to unlock £ 9.3 billion SME export potential
The UK ’ s first E-Commerce Trade Commission has been launched to encourage 70,000 more small British businesses to trade and export online and help boost the economy by £ 9.3 billion .
The commission – made up of leading industry experts – is the first of its kind and will act as an advisory group directly to the Department for Business and Trade .
The aim of the commission is to help UK small businesses , which form the backbone of the economy , to take advantage of e-commerce trade opportunities and capitalise on the recently signed trade deals .
The commission has been brought together by the Institute of Export & International Trade ( IOE & IT ).
“ Buying goods online has fast become the norm for consumers and UK businesses have the opportunity to take advantage of new trade agreements being signed by the government which have specific provisions , including those relating to e-commerce ,” said Commission Chair and Director General of the IOE & IT , Marco Forgione .
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