BULLHORN

ANALYTICS IS THE CENTRAL POINT OF TRUTH THAT ALLOWS US TO

ANALYSE THE MOST EFFECTIVE

TOOLS WE ’ RE USING .

Kris Holland , Director of Marketing and Revenue

Operations at Charlton Morris information on offer : “ Comparing data over three years with Bullhorn Analytics enabled us to look at data with a critical eye and be objective about it .”

A better experience for all

Using Bullhorn Analytics – as well as Analytics Program , Slice & Dice , Trends and Oneview – Charlton Morris was able to deep dive into its productivity data sets . This spanned a range of metrics , including time to fill , interviews undertaken , number of CVs sent to interviews , as well as number of jobs compared to the fill rate . By using KPIs and real-time client performance data from Analytics , consultants could easily see where their work was having the greatest impact and decide how to invest their time most effectively .

In turn , this contributed to its vision of providing a better service to both its clients and employees . Consultants ’ time is a precious resource and being able to clearly see where it would be best spent alleviates stress . All this is possible due to the one-stop-shop nature of Analytics and how simple it makes measuring existing clients ’ results .

Charlton Morris has now started using Bullhorn Analytics in other areas . For example , with Bullhorn Analytics , Charlton Morris now tracks and measures the performance of each client . Analysing the data enables them to understand what makes profitable , long-term clients stay . They then use this knowledge to consult on processes that will give both clients and candidates the best possible outcome – a faster placement .

Commenting on this freedom of direction , Holland noted that : “ Bullhorn Analytics is the central point of truth that allows us to analyse the most effective tools we ’ re using . Whether hitting the phones , putting together email marketing campaigns or taking a content-led approach to candidate or client acquisition , Bullhorn Analytics allows individuals to work in a way that is most effective for them .” �

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