JUST BECAUSE PEOPLE WANT

TO RECONNECT WITH NATURE

DOESN ’ T MEAN THEY ARE

DISCONNECTED FROM

TECHNOLOGY .

The property has also been able to track multibasket orders – essential for its burgeoning reputation as a destination restaurant . Bookings to date included over 20 % with multiple offerings , with 3 % of orders confirming two or more table reservations .

The impact

Developing a deep understanding of its customer profiles has been welcomed by Wildhive ’ s management , with booking data analysed and trends provided in an easy-todigest dashboard .

“ With just a glance , we can see information such as our geographic source markets and age range of our bookers , or the average booking lead time ,” said Whitworth . “ This is helping us shape our marketing and communications strategy , as well as consider future services and amenities .”

Over 70 % of traffic to the Wildhive website is mobile and more than 50 % of bookings are made on a mobile device . Paired with its knowledge on peak booking days and times , this created an understanding of a typical Wildhive guest ’ s behaviour – scrolling the website at night when with family or friends after a busy day , booking a nature-inspired getaway to reconnect with both nature and their loved ones .

Simon Bullingham , CEO at Journey Hospitality , home of onejourney , said : “ Just because people want to reconnect with nature doesn ’ t mean they are disconnected from technology . That ’ s why providing them with a seamless all-in-one digital booking experience has proven so essential for Wildhive . Today ’ s consumer expects to book what they want , when they want it – whether that ’ s a simple room booking , a wider itinerary with restaurant bookings or just to visit for a bite to eat .” �

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