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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com
Editor ’ s note
ECOMING A SUSTAINABLE business takes
B time and effort to get it right . There are a lot of different aspects to think about , which can seem overwhelming . But there is no doubt that companies need to address their impact on the planet , not only for everyone ’ s future , but because consumers are increasingly turning to environmentally friendly companies . An SME called Earthly , which features on the front of this magazine , is on a mission to help businesses become more sustainable , invest in nature , reduce their climate impact and mitigate their carbon emissions .
CEO and Co-founder of Earthly , Oliver Bolton , told Intelligent SME . tech how the company has worked with Remote , a world leader in providing global HR solutions . Partnering with Remote meant that Earthly could recruit talented workers anywhere in the world without getting involved in the logistics or costs of setting up its own entities . Find out more on page 44 .
Our Editor ’ s Question this month focuses on how to create engaging social media content . There are not many businesses out there which can afford to avoid social media all together . For most , this platform increases brand awareness and sales . Four experts explain what business leaders can do to create content which keeps people coming back for more .
The effects of the pandemic are still being felt . Businesses had to react quickly and efficiently to the changing situation . Our feature on page 28 offers top tips on how to create a Business Continuity plan for your SME . The Federation of Small Businesses explains how SMEs can take steps to create their own plan to guide them through a crisis .
Our Scaling Up section focuses on Wildhive Callow Hall , which is providing the ultimate customer experience courtesy of its partnership with onejourney . The “ back to nature ” luxury hotel wanted to excite its guests with a digital-first , seamless booking experience . In addition , it wanted a deeper understanding of guests ’ booking behaviour – whether they were staying overnight or simply visiting for a meal .
We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .
I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com
Rebecca Miles Editor
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