// INFOGRAPHIC //
New study by IMATAG
FINDS VISUAL CONTENT LEAKS POSE SIGNIFICANT RISKS AND COSTS TO BUSINESSES
ISUAL CONTENT LEAKS can
V cause serious harm to brands and agencies , resulting in damage to their reputation and financial loss . A recent study conducted by IMATAG , a leading provider of digital watermarking solutions , highlights the risks and costs associated with visual content leaks .
The study surveyed 150 executives from various industries in the US and Europe .
Key findings
One of the main findings of the study is that the average cost of a visual asset leak is US $ 8 million . This shows that visuals revealing information about a new product or disclosing a new campaign have great value for brands .
However , the financial impact of visual content leaks is by no means the only consequence experienced by companies , who mention loss of competitive advantage , contractual issues , counterfeiting and damage to brand reputation as their main pain points . These incidents can also lead to a loss of trust among customers , stakeholders and employees .
The top sources for digital asset leaks are agency subcontractors and retailer platforms . Other sources are lack of protection on mobile devices and office equipment , lost phones /
18 intelligent
. tech
Intelligent SME . tech