Intelligent SME.tech Issue 33 | Page 10

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Poor delivery and returns options mean 82 % of customers abandon shopping carts
Some 70 % of consumers prefer to shop with independent retailers rather than big online marketplaces . But despite this preference , they will not compromise on the speed or quality of the delivery experience .
nShift , a global leader in delivery management software , is announcing a new end-to-end suite that will enable small- and medium-sized businesses ( SMBs ) to turn fulfilling deliveries into an opportunity to differentiate and build customer loyalty .
The offering comprises checkout , delivery management and from Q3 2023 , enhanced returns capabilities . Together , these enable retailers to offer a compelling customer experience , provide a range of delivery options for domestic and international shipping , manage inventory more closely and digitise returns processes .
Research has found that offering a choice of shipping options , transparent pricing and clear and easy returns procedures all contribute to higher conversion rates and long-term customer retention . Too often customers abandon their shopping carts due to : excessive ‘ hidden extra ’ costs like shipping , slow deliveries and unsatisfactory returns policies .
Billion-pound fund launched to support SMEs across the UK
HSBC UK has launched its 2022 £ 15 billion lending fund for small- and medium-sized businesses , supporting local economies , employment opportunities and driving growth across the country .
Businesses have told HSBC that they are ready to invest for growth and are confident about the prospects for their own businesses . They say the biggest areas of opportunity are in sustainability ( 12 %) and digitalisation ( 11 %). While concerns about the broader market remain , HSBC ’ s customers are thinking about growth via investment , acquisitions and capital expenditure . The fund is a key part of HSBC ’ s commitment to help British businesses to innovate , thrive and grow in the UK and internationally . SMEs are vital to the UK economy and account for three-fifths of the employment and around half of turnover in the UK private sector , according to the FSB . The fund includes specific regional and locally focused allocations so that companies throughout the country can benefit .
Surprising new study reveals humans struggle to spot AI-generated content
Nexcess , a premium hosting provider optimised for WordPress , WooCommerce and Magento , has released a study on AI ’ s efficacy and people ’ s ability to detect it in content and visuals . The study found that on average respondents could identify the AI-generated content only about 55 % of the time .
One thousand individuals claiming to be moderately familiar with AI were provided with side-by-side sets of images and copy . For each set , they were asked to identify which was AI-generated and which was created by humans .
Participants correctly identified AI-generated copy 57 % of the time , while the detection of AI-generated images had only a 53 % success rate .
Success rates varied by participants ’ ages . Younger generations tended to be more successful at detecting AI . Participants in the 18 – 24 age bracket answered correctly 61 % of the time , compared to 51 % of 45 – 54-year-olds . �
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