New research of SME business owners has revealed that better connectivity among Manchester SMEs would contribute an extra £ 2.2 billion a year to the local economy , with the number rising to £ 3.09 billion for Birmingham .
With growth front of mind for SMEs , almost two-thirds ( 63 %) in Birmingham said their business could grow faster if they had access to better tech , compared to 53 % of Manchester SMEs – much higher than the national average of 43 %. Meanwhile ,
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nearly half ( 46 % in Birmingham and 48 % in Manchester ) think that their business could be left behind because of poor tech ( compared to 39 % across the country ).
The analysis , conducted in partnership with Censuswide and Development Economics found that over half ( 53 %) of Birmingham businesses , and just under half ( 44 %) of Manchester businesses , think they could lose good employees as a result of poor connectivity .
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Research from Twilio , a customer engagement platform that drives real-time , personalised experiences for today ’ s leading brands , shows that investment in customer engagement is a key driver of revenue growth .
Twilio ’ s fourth annual State of Customer Engagement Report reveals that , amid constrained resources and economic uncertainty , eight out of 10 ( 81 %) companies that invested in customer engagement met their financial goals . In the UK , 94 % of companies that invested in digital customer engagement saw revenues grow , with an average increase of 107 %.
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strengthens a brand ’ s ability
to adapt to shifting market
conditions and evolving
consumer preferences . Customer
engagement leaders report
increased customer retention ,
conversion and long-term
loyalty , while six in ten ( 58 %) UK
businesses report that investment
in digital customer engagement
has improved their ability to meet
changing customer needs .
Twilio ’ s report is based on a
survey of more than 4,700 B2C
leaders in key sectors across the
world , plus a parallel survey of over 6,000 global consumers . �
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The data shows that effective |
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customer engagement |