Intelligent SME.tech Issue 28 | Page 15

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// TECH TRENDS // informed about these trends will help you make strategic decisions and stay ahead of the competition .

Chargebee has combined its industry expertise with Google Trends analysis of top SaaS movements , comparing its growth from the start of 2022 to its close , showcasing which areas are on an upward trend for 2023 .

1

White label SaaS + 614 %
White label SaaS platforms allow businesses to purchase software and rebrand it as their own . It ’ s an elegant nocode solution for companies that are keen to enter the software market but lack the resources needed to do so .
White label SaaS has seen a staggering 614 % growth in search volume since the start of 2022 , and it ’ s a trend we expect to enjoy further growth in the SaaS market in 2023 .

2

PaaS ( Platform-as-a- Service ) + 95 %
PaaS providers offer a complete development and deployment environment , all accessible via the cloud . Through these services , clients can develop , run and manage business applications without the hassle of maintaining the complex infrastructure associated with software development .
According to our research , searches for the phrase ‘ PaaS providers ’ have increased by 95 %. It ’ s expected that PaaS will grow over the next year , as businesses increasingly shift their focus from management to innovation .

3

No-code SaaS + 93 %
The popularity of no-code and lowcode tools is showing little sign of slowing down – our research shows a 93 % increase in search volume since 2022 commenced . Thanks to no-code SaaS solutions , practically anyone can build a website , open an e-commerce store or manage recurring payments via automation .
The simplicity of no-code platforms is evident in Chargebees ' service . People and businesses can easily set up reporting functionalities and payment gateways without needing any coding
experience , making it easier to start an online business . This accessibility is a key benefit of no-code platforms .

4

Customer churn / retention tools + 81 %
Subscription-based business models remain popular with consumers – a sector where customer retention is essential . Little wonder then , why the customer retention tools trend is showing an 81 % search volume increase since the start of 2022 .
As we approach 2023 , expect the growth of both life cycle management tools and subscription businesses to mirror one another . By reducing customer churn , subscription businesses stand to benefit from additional revenue and increased brand loyalty , and customer retention tools can help them achieve this .

5

Collaboration software + 41 %
With most businesses continuing to operate in hybrid or fully remote work environments , collaborative tools remain essential . There are promising signs for the

SAAS PROVIDERS HAVE BECOME A CRUCIAL ALLY TO BUSINESSES LOOKING TO GAIN A COMPETITIVE EDGE .
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