Intelligent Issue 27 | Page 9



CGT Staffing tackles talent shortage with vCISO services
NielsenIQ launches omnichannel sales data for SMBs
Byzzer by NielsenIQ , a data intelligence platform developed to help emerging brands drive growth and win market share , has announced the availability of Omnisales data for users of its platform .
the most and accurately uncover total category and subbrand performance .
Andrew Criezis , SVP and General Manager of NielsenIQ , Emerging Brands , said : “ We
Security risk management has become a staple business concern for modern enterprises of all sizes .
Given the present shift to remote work and the prevailing threat of invasive security breaches , chief information security officers ( CISOs ) are in high demand .
However , there is already a shortage of qualified CISOs in the market . Moreover , for many companies , the expense of a full-time CISO is prohibitive and often leaves
them particularly vulnerable to destructive cyberthreats .
“ Safeguarding the infrastructure needed to keep an organisation viable should be more than a question of budgeting for it or not ,” said Bill Welge , President and CEO , CGT Staffing .
“ Our experts ’ experience in identifying gaps in existing cybersecurity infrastructure and developing revised security protocol is expansive – and often for clients of notable reputation and scale across many industries .”
The new reporting functionality provides emerging brands with the intelligence they need to navigate the challenges of omnichannel behaviours and shopping .
Emerging brands can now access several pre-built , easyto-use reports that incorporate NielsenIQ ’ s in-depth Omnisales data into its Byzzer platform .
These reports can help brands compare total brand performance in-store and online against the competition , identify where sales are growing
recognise the needs of our small business partners and have developed the tools and reliable reporting that they can use to excel .”
Healthcare start-up secures funding to change the game for Alzheimer ’ s Dementia
A digital healthcare start-up has secured two grants including a six-figure sum from a government programme to trial groundbreaking gaming and AI technology to support early screening and diagnosis of Alzheimer ’ s disease .
Yorkshire-based Ascentys is borne from Alzheimer ’ s research UK funding . In partnership with Durham University and Hywel Dda University Health Board , it has successfully acquired rounds of funding from Innovate UK , including its highly coveted SMART award for world-leading innovation anticipated to have the highest impact on the UK economy . It has also received multimillion-pound international investment interest .
Its share of the £ 25 million government funding has been set aside to fund the development and piloting of a state-of-the-art video game with the potential to substantially enhance current NHS support for the disease , which represents one of global society ’ s greatest healthcare challenges , with no cure .
Dementia poses a critical threat to the world ’ s health systems , currently costing one trillion dollars to service annually , expected to double by 2030 . It costs the UK £ 26.3 billion alone and is expected to increase rapidly to £ 55 billion by 2050 .
Ascentys describe its pioneering video game as a potential game changer for transforming the current NHS assessment pathways and could save the NHS millions annually .
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