intelligent
// INDUSTRY UNLOCKED //
Streamlining
Sana Commerce , a global leader in B2B e-commerce platforms , has announced that leading Sydney wholesaler ,
customer care
Food & Dairy Co , has gone live with the Sana Commerce ERP integrated B2B e-commerce platform . Daniel Wickman ,
CFO at Food & Dairy Co , tells us more about this implementation and how it has benefited the company .
N 2021 , SANA Commerce
I designed and deployed a new B2B online ordering portal for a leading food and beverage provider , Food & Dairy Co . The family-owned Australian company supplies produce to restaurants and cafes across the Sydney region .
The new ordering infrastructure has led to 82 % of clients placing their orders online and a drop of 75 % in the number of customer support calls .
Daniel Wickman , CFO at Food & Dairy Co , said the strong growth experienced by the company during the past few years had put increasing pressure on the company ’ s ordertaking processes .
“ Our customers tend to assess their stock needs after they close each evening ,” said Wickman . “ This meant our staff had to process anywhere between 600 and 700 orders in a two-hour period and this was becoming unsustainable .”
A new order-processing platform
To overcome this challenge , in 2021 a decision was taken to deploy a more modern ERP system together with a B2B e-commerce platform that would be intuitive and accessible to both staff and customers .
“ We decided we needed to move to an online ordering system to streamline the processes and reduce the work burden on staff ,” said Wickman . “ We turned to our technology partner , Microchannel , for assistance and guidance .”
After reviewing a range of alternatives , a decision was taken to deploy Microsoft Business Central and Sana Commerce .
Significant business benefits
Once the new ordering platform was up and running , Food & Dairy Co found it was quickly enjoying some sizable business benefits . Wickman said one of the most significant was the ability for customer service agents to spend
“
WE ALSO QUICKLY FOUND THAT STAFF WERE WASTING LESS TIME BECAUSE OF THE IMPROVED WORKFLOWS THAT ARE NOW IN PLACE .
Intelligent SME . tech |
|
. tech |
37 |