1
// REGIONAL ROUND-UP // AFRICA | APAC | EUROPE | MIDDLE EAST | NORTH AMERICA
MIDDLE EAST
HEY KARRY IS TO RESTORE CUSTOMER EXPERIENCE BACK INTO BUSINESSES
Hey Karry is a Dubai-based technology start-up offering lastmile delivery services to small and medium enterprises ( SMEs ), enabling its Direct2Consumer channel .
It has developed a user-centric , easy-to-use technology platform that allows companies to fulfil their last-mile delivery while retaining control of the customer experience journey .
Launched in 2019 , Hey Karry is a response to SME owners ’ dissatisfaction with the aggregator delivery model that emerged roughly seven years ago . Many third-party delivery aggregators were established to offer businesses access to consumers through online platforms while managing their customer experience and deliveries .
However , businesses have realised that commission structures of delivery aggregators and the constraints around engaging with customers through these platforms have made it challenging to remain profitable and develop customer engagement .
These aggregators charge hefty fees , up to 30 % of each purchase , which hurts the business ’ profitability and trickles into customers paying a higher price for the same product .
“ Businesses are realising the importance of being connected directly to their customers , Hey Karry ’ s platform helps facilitate this direct interaction . Instead of relying on the intermediation of aggregator apps , businesses can now directly control each touch point of their customer experience , which translates into a more sustainable business-to-customer relationship ,” said Farhan Aziz , Founder of Hey Karry .
“ Our business model places sustainability as its central ethos and attempts to address the everincreasing risks of climate change – one of the biggest global challenges in building sustainable communities . Hey Karry has a part to play in its community and encourages its partners and customers to do their part .”
Last-mile deliveries make up a large proportion of the freight transport carbon emissions , accounting for 8 % of the global footprint .
Hey Karry incentivises businesses to consolidate deliveries in the same vicinity to reduce carbon footprint and environmental impact . It is also encouraging fleet providers to transition to electric vehicles for sustainable deliveries .
In the past two years , more than 625 businesses across UAE have joined the Hey Karry community – Hey Karry is also expanding its footprint across the GCC region . �
60 intelligent
. tech
Intelligent SME . tech