ONLINE

PERSONALISATION MIMICS THE EXPERIENCE

OF IN-PERSON CUSTOMER SERVICE , BY ANTICIPATING USERS ’ NEEDS AND HELPING THEM FIND WHAT THEY ’ RE LOOKING

FOR QUICKLY .

With scalable , high-availability infrastructure via WP Engine ' s enterprise hosting platform , the new Sealy site was equipped with Global Edge Security to ensure all of its data remained tightly secure . Once the new site had launched , it was quickly noticed by Sealy of Australia ’ s customers , partners , and retailers – all of whom lauded the new UX and navigation , as well as faster site speeds .

“ G Squared was exactly the right fit for this type of project ,” Ganzer said . “ From site navigation to the nitty-gritty of redesigning our mattress selector tool , their attention to detail was second to none .

“ And from a performance and security perspective , knowing the site would live on WP Engine allayed any concerns we might have had around security and site performance – the combination of agency and infrastructure was just right .”

In addition to the site exit rate , which has improved by 22 %, the Sealy of Australia team has noticed a 5 % increase in time on page / site , which continues to tick upwards .

Additionally , the new mattress selector tool is experiencing an 85 % completion rate , driving home the type of heightened engagement this project was focused on .

“ We were thrilled with the end result , as is the Sealy of Australia team ,” Pappas said . “ These types of digital experiences are a win-win for our clients and their end-users , and with WP Engine providing the platform to build it on , we can get more out of WordPress and create a truly industry-leading final product .”

Today , it ’ s more important than ever to cater to your visitors ’ needs with personalised content and user experience . In many ways , online personalisation mimics the experience of in-person customer service , by anticipating users ’ needs and helping them find what they ’ re looking for quickly .

In an increasingly digital world , as consumers ’ confidence in e-commerce grows , they expect a more ‘ human-like ’ level of service . Personalising your website can boost your visitor return rate , improve user engagement and encourage good word of mouth .

“ Despite the obvious value of website personalisation , many businesses don ’ t know where to start when updating their website and making the most of customer data for strategic growth ,” said Mark Randall , WP Engine ’ s Country Manager , ANZ . “ Employing the expertise of a trusted WordPress host , such as WP Engine , can help provide this support .” �

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