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HE AVERAGE PERSON

Finding a comfortable mattress that conforms to your unique preferences isn ’ t always easy and buying one often requires a detailed decision-making process , one that only became more difficult during the pandemic and limitations on in-person shopping .

Taking these factors into account , Sealy of Australia – one of the nation ’ s favourite luxury bedding and mattress brands – launched an initiative in 2021 to amplify its brand and provide customers with a more streamlined , data-driven approach to the online mattressshopping experience .

For more than 140 years Sealy has been a leader in the luxury bedding market , known for its pioneering Posturepedic technology – backed by orthopaedic research – world-class innovation and customer care expertise . With the pandemic forcing the closure of brick-andmortar retail stores , the company had to move quickly and innovate to ensure a migration to online service was seamless .

Sealy of Australia set out to redesign its website to improve the online shopping experience , making it easier for consumers to navigate its catalogue of premium sleeping solutions and find tailored recommendations for their personal sleeping habits . While the project had a heavy design and user experience ( UX ) component , performance was also a requirement to service its 1 million + annual site visitors .

“ Our goal was to build brand conviction through digital channels in a way that would inform visitors of all the options available while simplifying the selection process and making it easier to find the most suitable mattress ,” said

ALL THIS DATA IS SO IMPORTANT FOR A GOOD NIGHT ’ S SLEEP AND IS ENTIRELY PERSONAL .