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NORTH AMERICA
SHOPTHING RAISES US $ 10 MILLION SERIES A FUNDING TO SCALE LIVE SHOPPING ACROSS NORTH AMERICA
" Since day one , our approach in this market has been tailored specifically for the North American audience . Live shopping is absolutely what ' s next for e-commerce , but we fundamentally believe that it will look different in the West ," said Maggie Adhami- Boynton , Co-founder and CEO of ShopThing .
" The results speak for themselves and we are thrilled to have the support of the world-class team at Origin Ventures , who bring a wealth of experience across retail , marketplaces and the creator economy , as our Series A lead investor . Together , we have an exciting opportunity to pave the way for live shopping in North America ."
ShopThing , a leading live shopping marketplace headquartered in Toronto and New York , has announced it has closed a US $ 10 million Series A round , led by Origin Ventures , with participation from Pritzker Group and Interplay .
Founded in 2018 , ShopThing ' s technology allows its network of shoppers to walk into stores and create a shoppable product with the click of a button , livestreaming to audiences and providing seamless purchase and delivery . ShopThing has experienced explosive YoY growth across active users , GMV and top-tier retail partnerships in the luxury category . The team has been at the forefront of the live shopping phenomenon locally , amassing a North American following among consumers and creators .
ShopThing ' s approach in the live shopping space is unique , focusing on short video content in lieu of traditional hours-long live-streams .
" ShopThing sits at the crossroads of the rapidly expanding live shopping market and the evolving creator economy ," added Jacquie Marshall Siegmund , an Origin Ventures Investor . " ShopThing allows digital natives – Millennials and Gen Z consumers who shop differently than previous generations – to experience and buy from luxury brands on mobile in seconds . Retailers and brands are excited to have live audiences of thousands visiting their brick-and-mortar locations via ShopThing ' s shopper network . Origin Ventures is pleased to partner with ShopThing ' s world-class team and co-investors Pritzker Group and Interplay ."
With its first round of institutional funding , ShopThing is gearing up for rapid scale across new categories , markets and product development while continuing to fuel its growth in user adoption , retail partnerships and the content creator economy . �
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SHOPTHING ’ S APPROACH IN THE LIVE SHOPPING SPACE IS UNIQUE , FOCUSING ON SHORT VIDEO CONTENT IN LIEU OF TRADITIONAL HOURS-LONG LIVE-STREAMS .
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