Intelligent SME.tech Issue 19 | Page 46

// END-USER INSIGHT //

ACTIVECAMPAIGN
IS AN AMAZING TOOL WHERE YOU CAN EASILY BUILD
AUTOMATION YOURSELF . the open rates of the newsletters that we ’ re sending . We have an open rate of about 30 – 35 % for our newsletter , which I think is amazing !
“ People reach out and say , ‘ Sergio , we talked two years ago , this is something that is bothering me ,’ or ‘ this is something that we ’ re doing .’ I still feel that I ’ m very connected with the community .”
If the community is creating and working with Artivive artists , Ardelean believes that the company is ‘ winning ’. He stated : “ We have to keep them engaged . We have to understand how they ’ re creating , what their pain points are and how we can solve this . If they feel that we ’ re listening and understand them , then they ’ ll share feedback with us . I think the worst-case scenario is when you have an unhappy client and you don ’ t know why . with the help of ActiveCampaign automation and through the relationships that we ’ ve built with our artist community .
“ If ActiveCampaign didn ’ t exist , we would have to create it ourselves , which we wouldn ’ t be able to afford .”
Endless possibilities to fuel growth
Since 2017 , Artivive has steadily increased its contact and plan level with ActiveCampaign , taking full advantage of the scalability of the platform all along the way .
To support that steady growth over the past four years , Artivive has expanded from the Lite plan to Professional , opening up functionality , such as Landing Pages , Predictive Sending , CRM and Attribution .
© Artivive
“ I couldn ’ t imagine our product without ActiveCampaign . Without it , we would have to dedicate a lot of hours to developing the automation that we already have . I think everything that we ’ ve accomplished has been
“ I think every start-up should have the chance to use ActiveCampaign and automation ,” said Ardelean . “ It ’ s so easy to use , and it takes so much workload off of people who are writing emails . That ’ s a real win .” �
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Intelligent SME . tech