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// END-USER INSIGHT // model required a lot of attention and resources from the marketing team . One of the primary objectives was to keep community members and users engaged in the platform , but the company lacked the resources they needed to create the engagement levels they wanted to reach and communication gaps with booking artists created issues with their clients .
The company needed a low-cost solution that was easy to integrate with its existing tools , remove its communication gaps , keep users coming back to do more and upgrade users to a paid subscription .
Nurturing an artist community
When Andra Coros joined Artivive as a growth marketing consultant , she recommended ActiveCampaign for its ease of use and robust automation tools . So Artivive switched from HubSpot to ActiveCampaign and the community grew from 100 to 100,000 artists in the first four years .
“ Our open rate on that initial automation in ActiveCampaign was over 70 %,” Coros said . “ This automation contributed to its initial growth , and with its artist referral programme activated , an engaged artist community continued to fuel its growth . ActiveCampaign is an amazing tool where you can easily build automation yourself . You can make different blocks conditional based on what the user does in the Artivive app and they receive different messages based on those actions .”
Artivive also leverages the ActiveCampaign API to integrate with the Artivive content manager , passing critical user data between the two platforms . With this deep data integration , the business has been able to create automation that prompts users at particular points in their journey . Each of these prompts is designed to keep the user engaged in the Artivive platform and expand the artist community .
“ To start with 100 artists and get to 100,000 with just one community manager shows that ActiveCampaign was the right choice ,” added Sergiu Ardelean . “ We didn ’ t have to hire anyone to take care of the communication with our community because it ’ s been very easy to scale .”
Beyond subscriber growth
Ardelean emphasised the other creative ways his team is using ActiveCampaign . For instance , Artivive has moved its support ticketing into ActiveCampaign . Using ActiveCampaign ’ s Deals , the company has a pipeline specific for its ticketing workflow .
Using the ActiveCampaign CRM , the sales team has full visibility of the pipeline and can see how many users are close to purchasing and how many deals the sales team closed in the last month . It ’ s been invaluable in prioritising resources while the organisation grows .
“ It ’ s very easy for our colleagues to follow and see how long a client has been with us , or what the email conversation was until now . It ’ s everything you need in one system ,” said Ardelean . “ Sometimes I ’ m just looking in ActiveCampaign to see what ’ s happening . It gives me a very good overview . I can see
Previous page : Sergiu Ardelean and Codin Popescu , Co-founders of Artivive
© Artivive
The key driver of growth for both the Artivive community and its revenue has been to keep the users engaged and producing projects , enticing them to upgrade to a paid subscription .
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