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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

ELLO AND WELCOME

This month ’ s cover story features Sergiu Ardelean and Codin Popescu , Co-founders of Artivive .

Founded in 2017 , Artivive is a platform for Augmented Reality art . Working with businesses , museums and educators from around the world to maximise brand experience through Augmented Reality , the company aims to provide a creative approach to storytelling and keep its audience engaged through interactivity .

But while the Artivive community thrived , the company lacked the resources to create the engagement levels it desired . The platform needed a low-cost solution that was easy to integrate with its existing tools . The company adopted ActiveCampaign ’ s technology for its ease of use and robust automation tools . We hear more from Sergiu Ardelean and Codin Popescu about this implementation from page 44 .

Meanwhile , we take a look at the best practice approach SMEs should take to email security in this month ’ s Editor ’ s Question . Three experts from Check Point Software Technologies , Cyren and

Trustwave SpiderLabs talk us through the key elements of robust email security and what they believe to be the correct security strategy for organisations .

Our Expert Profile , on page 34 , expands on this , with Patrick Schaudel , SVP Product Management & Development SME at IONOS , providing five top tips to help SMEs protect themselves against cyberattacks .

This month ’ s Scaling Up , on page 63 , celebrates how Sealy of Australia transformed its customer experience with G Squared , a Sydney-based web development agency . Together , the two companies collaborated on Sealy of Australia ’ s website , working to understand users ’ personas and mattress preferences , ultimately designing the website to suit their needs accordingly .

We also have a round-up of all the latest SME news from across our regions , while our ‘ intelligent ’ brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .

Catherine Darwen , Assistant Editor

Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she is enjoying precious time with her new arrival , Catherine Darwen will be heading up Intelligent SME . tech and Intelligent CXO . You can get in touch via catherine @ lynchpinmedia . com

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