Intelligent SME.tech Issue 18 | Page 32

intelligent

// FEATURE //

SMES MAY BENEFIT FROM A CLEAR TECHNOLOGY
ADOPTION
STRATEGY TO MEET THEIR INDIVIDUAL
BUSINESS NEEDS AND ACHIEVE
STRATEGIC GOALS .
Relationship Management ( CRM ) tools and cloud computing ) is associated with productivity improvements of between 7 % and 18 %.
What advice would you offer SME business leaders when assessing which software / tech is best for them ?
The Help to Grow : Digital platform features a diagnostic tool to help businesses decide on the right software for them . Business are invited to answer a short series of questions , including on their sector , their current levels of technology adoption and how existing software is used , and whether most of their sales activity is conducted online , in person or a mixture of the two .
Based on their answers , businesses are taken to an online comparison tool , where they are able to look at software offers from various providers side-by-side . The platform also features a host of learning content in the form of case studies , articles and video material providing both specific tips and overarching principles for successful technology adoption .
How should SMEs be planning to ensure their organisation is future-proof ?
SMEs may benefit from a clear technology adoption strategy to meet their individual business needs and achieve strategic goals .
Many businesses think of growth in terms of increased sales , but it ’ s also important to focus on how to maintain or improve your profitability .
The Help to Grow : Digital online learning platform provides articles , case studies and video content to help SMEs learn about key productivity-enhancing technologies and how these can be implemented within existing systems .
Small business leaders interested in futureproofing their organisations may also benefit from the Help to Grow : Management programme . Intended to complement Help to Grow : Digital , this is a leadership and management programme designed for small business leaders to develop their strategic skills , innovate and plan for growth . �
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