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CYBERSECURITY programmes to protect your increasingly hybrid workforce , customer experience tools to better understand and satisfy your end users or obtaining better insights into your data , Digital Transformation is a strategic objective for most businesses today .
To better understand how organisations can achieve their goals for the year ahead , Intelligent SME . tech spoke to four industry experts who offered their insights . . . .
Rajesh Ganesan , Vice President at ManageEngine
RAJESH GANESAN , VICE PRESIDENT AT MANAGEENGINE
A lot of organisations with failed Digital Transformation initiatives think the problem lies in the technology they used , but it ’ s important for leadership to recognise that the key to successful Digital Transformation is in the business model , not the technology . Those who understand how to leverage technology to aid in this transformation carry a huge advantage over those who don ’ t . While factors like size , geography and culture dictate how organisations will carry out Digital Transformation , simply choosing not to undergo it isn ’ t an option . That ’ s the mindset organisations , especially SMEs , should adopt .
With emerging competitive spaces and drastic changes in the market landscape , it is inevitable that organisations , along with their Digital Transformation initiatives , will evolve with them over time . Leadership should carefully approach these changes one step at a time , ensuring that their technology strategies align with their business objectives . The first step for companies to best achieve their Digital Transformation goals should be to identify areas of operations that can be successfully transformed with technology .
For instance , introducing text or voice bots , digital signatures and online payment methods to customer support is a great place to start . These technologies should then be assessed based on various KPIs to determine their success rate . Once proven successful , the same model , implementation of digital tools
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THE FIRST STEP FOR COMPANIES TO BEST ACHIEVE THEIR DIGITAL TRANSFORMATION GOALS SHOULD BE TO IDENTIFY AREAS OF OPERATIONS THAT CAN BE SUCCESSFULLY TRANSFORMED WITH TECHNOLOGY .
Intelligent SME . tech 29
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