Intelligent SME.tech Issue 15 | Page 35

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// EXPERT PROFILE //

Having demonstrated a significant contribution to business and society , I am also a Fellow of the Royal Society of Arts ( RSA ).
In 2003 , I was appointed to her Majesty ’ s Court and Tribunal Service in the UK and was one of the youngest judicial appointments to the Employment Tribunal Service , which I continue to hold .
I served for four years as a charity trustee and Non-Executive Director for the world ’ s second largest HR professional body , the CIPD , which represents over 140,000 HR professionals worldwide . I am an ambassador for the North West Air Ambulance and Honorary Fellow at the University of Salford .
What advice would you offer other executives within the C-suite to make sure each voice is heard ?
Fellow CEOs must not forget the role that HR plays within their business and leverage this accordingly to drive growth .
At the end of the day , the HR department focuses solely on the people who work for you . Without reliable and efficient staff , businesses will flop . By working collaboratively with your HR team , you can create an environment that people are proud to work for and in which they are supported and driven to succeed . Ultimately this will make your business more successful and staff retention will be high .
What are some of the key challenges your customers have been experiencing over the last year ?
guidance and unlimited cloud-based storage for furlough documents .
And this year , we ’ ve continued to innovate to support business owners through their challenges . In January 2021 , we launched VaccTrak – an online vaccine tracker that helps business owners record who ’ s had the COVID-19 vaccine in their business .
It also allows employers to issue their staff with an exclusive VaccTrak pass . Staff can then save these passes in their smartphone wallets for quick and easy access .
VaccTrak has helped to record over 120,000 vaccination statuses in the UK – meaning that 12,000 businesses have been able to open safely thanks to our vaccine tracker tool .
We ’ ve also launched the care navigator this year , to help care organisations get tailored health and safety support so they can keep up with the latest law changes .
This central online hub gives business owners access to compliant risk assessment templates ,

OUR AIM IS TO CREATE A COMMUNITY OF LIKE-MINDED BUSINESS OWNERS AND TO SUPPORT EMPLOYERS IN BOOSTING THEIR BUSINESS POST- COVID .
When our customers ’ needs changed overnight in 2020 due to the COVID-19 pandemic , we knew we had to respond fast . We created a full suite of new innovative software to help employers manage new government guidelines and workplace regulations .
Our furlough navigator helped employers plan wage claims , record staff details and comply with the JRS , while the back to work navigator supported employers with every element of bringing staff back to work safely , including a rota planner to easily set up staggered shifts in-line with government
CPD-accredited and RoSPA assured e-learning courses , and essential care sector resources .
And recently , we launched Bright Lightning – the UK ’ s first HR AI platform . This free online advice tool gives business owners lightning-fast HR answers , so they can resolve their HR dilemmas quickly . It ’ s powered by a team of 50 + HR experts , with over 30 years ’ experience advising business owners . And it ’ s completely free .
Alan Price , CEO of BrightHR
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