// EXPERT PROFILE //
CHANGE CAN OFTEN APPEAR FRIGHTENING BUT MOVING TO A DIGITAL- FIRST BUSINESS MODEL IS ONE
HUGE STEP IN THE RIGHT
DIRECTION . monitor and improve your business . Key business information , like customer orders , transactions and payroll , can be digitised and moved to the cloud , making information available no matter when or where one is working . A small business owner maintains the same level of control and oversight whether they ’ re working remotely or in the office .
The cloud also provides access to accounting tools that can quickly streamline manual work that typically goes into closing the books . This is why Gartner ’ s research notes that investment in the public cloud has been growing for years – driven greatly by small businesses .
Meet your customers where they are
It has always been imperative for businesses to move with the times to ensure success . While the physical storefront isn ’ t going anywhere soon , it is wise to prepare for the unexpected .
Customers are inevitably moving online , so small businesses must meet them there .
Fortunately , e-commerce isn ’ t solely the domain of large enterprises or multinational corporations . With the support of cloudenabled tools and capabilities that facilitate unmatched connectivity , visibility and control of the customer experience , any business can create a strong online presence .
Change can often appear frightening but moving to a digital-first business model is one huge step in the right direction . Those who take the leap won ’ t regret their decision . �
Michael Office leads Sage ’ s product teams in the UK and Ireland , where he stays connected to the needs of businesses to design , build and launch technology and services that solve their needs .
Intelligent SME . tech