Intelligent SME.tech Issue 13 | Page 68

// SCALING UP //

REMOVE
MANUAL DATA ENTRY AND AVOID THE POSSIBILITY OF HUMAN ERROR
WITH THE ULTIMATE AIM OF PROVIDING
A UNIQUE AND GREAT CUSTOMER
EXPERIENCE . more easily and is saving us several hundred dollars a month in fees .”
Test it out
Checking a new automation works as you intended is always a good idea – before ,
rather than after , it goes live . Run through it yourself and ask employees or colleagues the same . You can also iterate what you have in place as your journey continues , remove manual data entry and avoid the possibility of human error with the ultimate aim of providing a unique and great customer experience .
Below : Susan Toft , CEO , The Laundry Lady
“ We should have done this a bit more ,” Toft said . “ We were desperate to get our solution going and we quickly worked out where there were errors we needed to fix .”
Use the data you capture
If you want to find ways to optimise your recruitment process or reach out to candidates who have previously expressed an interest at a time when no openings were available , delve into the data collected by your automated recruitment solution and you ’ ll be able to do both .
“ Analysing the interactions on our platform has helped us identify a couple of hiring roadblocks . We ’ ve also been able to get back in touch with old applicants who were interested in working in areas where we weren ’ t yet ready to launch . It makes sense to use data to improve the way you do things ,” added Toft . �
68 intelligent
. tech
Intelligent SME . tech