intelligent

USAN TOFT HAS built a

Founded in 2012 , The Laundry Lady uses independent contractors to provide an ondemand mobile laundry service , up and down the east coast of Australia .

With the business in rapid growth mode in 2020 , Toft found the bulk of her week was being taken up with recruiting , interviewing and onboarding new laundry ladies and lads to her team . Many hours were wasted waiting online , for the nine in 10 candidates who ’ d book an interview via email and then have second thoughts . So many hours , in fact , that Toft resolved to find a better way .

After investigating a range of specialist recruitment programs and finding the monthly subscription fees prohibitive , Toft elected to craft her own solution using the ActiveCampaign customer experience automation platform .

Candidates who express an interest in becoming laundry ladies or lads are funnelled into a pipeline which sends them emails about the role and links to informational videos that answer all the questions interviewees typically ask .

Toft and her team can track their progress and automate interview offers to candidates who ’ ve clicked the links , watched the videos and still say they ’ re keen . A separate onboarding automation takes the hard work out of ensuring they have their paperwork in order before they commence .

Here are Toft ’ s tips for making recruitment automation work for small and medium-sized enterprises seeking to scale their operations .

MANY HOURS WERE WASTED WAITING ONLINE , FOR THE NINE IN 10 CANDIDATES WHO ’ D BOOK AN INTERVIEW VIA EMAIL AND THEN HAVE SECOND THOUGHTS .