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The research shows that organisations are aware of the need to treat digital experience with importance , 79 % of hybrid workers say their employer has realised they need to pay more attention to digital experience and employee wellbeing in a hybrid model .

Yet despite increased awareness , only 51 % of employees report a good digital experience at work . This has a knock-on effect on worker wellbeing . More than half ( 54 %) say poor digital experiences have left them feeling frustrated and 38 % say it has reduced job satisfaction . The risk to businesses is that unhappy workers will simply leave ; 30 % say a substandard digital experience has either made them want to leave a job or has contributed to them leaving a job .

WHEN BUSINESSES UNDERSTAND THE DIGITAL JOURNEY IN DETAIL , THEY CAN MAKE CHANGES TO MEASURE , OPTIMISE AND TRANSFORM THE EMPLOYEE EXPERIENCE .

Devereux added that , as hybrid working becomes a mainstay of 21st century life , it ’ s time for a ‘ new approach ’.

He said : “ Organisations need sophisticated workforce analytics that bridge the gap between IT and HR and provide common and consistent metrics . This includes data from physical technology assets , as well as insights into an individual ’ s working patterns and interactions . When businesses understand the digital journey in detail , they can make changes to measure , optimise and transform the employee experience and stop time and money being wasted .”

Employers must address these issues and take steps to preserve the benefits of hybrid working while protecting staff . �