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// TECH TRENDS // merely about technology . Once businesses understand why , what , how and when to digitally transform , they will see that the technology agenda is typically the easiest part . Making decisions , setting priorities , changing the culture and overcoming mental barriers are much more difficult . This all begins in the boardroom . Strong executive leadership will navigate the organisation towards long-term business success and sustainability .
Decisions are made in the boardroom based on analysis , numbers , options or feasibility studies . However , when it comes to Digital Transformation , that analytical and quantitative approach seems to disappear . Usually , it ’ s a basket of conflicting priorities – projects generated by hype or tech vendors dominating the agenda . Businesses should not leave the steering wheel to third parties . The most effective way to get things done is to make it someone ’ s responsibility and measure the progress . Digital maturity quantifies Digital Transformation and makes progress measurable .
Becoming a boardroom priority
The boardroom does not need to engage on a technology level , nor does it need to understand consumer behaviour in detail . However , Digital Transformation must become a top priority for those in the C-suite . Executives must understand that we are moving away from the classic business model and financial approach . Instead , we are heading towards an information age and knowledge society . The charts of accounts , asset classes and business priorities are all changing .
It can be expected for the C-suite to be confused about digital . For many , it is an unknown and seemingly complicated path . The most common questions that executives have been asking over the last few years are focused on understanding their journey . The beginning is not clear , because it ’ s difficult to clearly distinguish where technology ends and where digital starts . It can also be unclear where this journey will lead businesses and how long it can take . There is much uncertainty around Digital Transformation but understanding digital maturity can help businesses quantify their road to the future .
Evaluating Digital Transformation
Over the past year , the world has come to realise how important the digital revolution is . This has been exemplified in a number of ways . From a business perspective , staff have been able to work from home during lockdown , enabling continued operations during a challenging time for many industries . However , it doesn ’ t stop there . Multiple industries have utilised digital to remain operational : online shopping and last-miledelivery , online education , digital citizen services and even augmented fitness at home .
Becoming more digitally mature allows organisations to future-proof their business . Something that became clear during the pandemic was that the ability to remain agile
Halil Aksu , Co-Founder and CEO , Digitopia
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SOMETHING THAT BECAME CLEAR DURING THE PANDEMIC WAS THAT THE ABILITY TO REMAIN AGILE IS PARAMOUNT .
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