Intelligent SME.tech Issue 01 | Page 65

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// SCALING UP //

cCan you give us an overview of your business – when did you start and what are your objectives ?

Boolavard is a family business that was created in 2012 . Since launch , it has grown from a very small local venture to an international one and we now import and sell a wide range of affordable clothing and beauty products .
We launched in 2012 with just £ 500 worth of eyelashes to sell and these were packed and shipped from our living room . As the business grew , we opened a shop to accompany the e-commerce side of the business where we sold vintage clothes and items .
At first , we used the shop to package and ship our orders , however as our orders grew we invested in a small warehouse – a big step for the business . After a while we had to get a bigger unit and recently we bought a second one next door . We no longer run the physical shop due to capacity and the profitability of our online selling .
I could not have imagined when I started Boolavard eight years ago that it would grow to its current size – both from a revenue perspective and with half a dozen full time employees .
Tell us about your face covering product – when did you begin manufacturing these ?
We are a reseller and work with a number of trusted providers across the globe whose products we market , sell and ship to our customers . At regular intervals we review what products we purchase or import to make sure it is in line with consumer demand and our overall business model .
At the very start of the pandemic we suffered like almost every other business and most of our team were sent home as we planned to join

I COULD NOT HAVE IMAGINED WHEN I STARTED BOOLAVARD EIGHT YEARS AGO THAT IT WOULD GROW TO ITS CURRENT SIZE .
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