// EXPERT PROFILE //
6 digital strategies
FOR INCREASING BRAND VISIBILITY
Businesses which embrace digital enjoy better business outcomes . Anastasiya Golovatenko , Account Director , Sherpa Communications , gives her top tips for businesses on how they can increase their brand visibility online .
“
A STANDALONE WEBSITE IS NEVER ENOUGH AND WILL ALMOST
CERTAINLY NOT RESULT
IN INCREASED SALES . he way we live , work and
T communicate has changed dramatically over the past decade . Long gone are the days of the 9 – 6 economies , which has now been replaced by 24 – 7 service offerings that is now delivered across a range of platforms . This consumerisation of B2B marketing to engage customers online is pioneered by the likes of Amazon and Google and is here to stay . Moreover , B2B customers are more than likely to search Google to find and evaluate a brand , service or product , before making a decision , let alone a purchase .
With a significant number of people spending time online , innovation is paramount for businesses to be able to both survive and thrive in the digital age . This translates to intelligent transformations across all marketing functions and the adoption of data-driven machines that can both engage customers and fuel sales . This transformation has resulted in more strategic and targeted marketing campaigns including nurture marketing , predictive analytics , content automations and new approaches to account-based marketing , to deliver personalisation at scale .
Businesses – small , medium and large – which embrace digital enjoy better business outcomes . According to Consultancy-ME . com , digital advertising in the MENA region had advanced to 70 % of the total MENA spend in 2020 , as e-commerce took centre stage , driven by the lockdowns imposed by the pandemic and the increase in use of digital channels . This changing landscape has made it even more important for B2B businesses to take advantage of the technological developments and boost their online presence .
Here are six digital strategies for brands to improve brand visibility :
1
Leveraging the power of a high-performance website
Websites form the heart of any digital strategy and buyers expect the content they read to tell the story seamlessly and across different channels .
A standalone website is never enough and will almost certainly not result in increased sales . By not leveraging the power of a high-performance website this can put a business at a distinct disadvantage on many levels . Research states that almost half of all B2B customers expect websites to be able to answer their questions . Moreover , it is these same B2B buyers that seek the same type of online and mobile experiences and
34 intelligent
. tech
Intelligent SME . tech