intelligent
// SCALING UP //
HE PARTNERSHIP BETWEEN
T b8ta and noon . com is aimed at successfully launching new products by innovative brands and is in line with strengthening the e-commerce market and to meet the fast-growing demand among the most digitally-savvy and brand conscious shoppers in the region . The strategic collaboration between b8ta and noon . com is designed to provide innovative and curated products a launch-pad , with an optimal marketing strategy , and enable them to reach out to a wider audience that may or may not be familiar with the brand ’ s presence and aesthetic . Noon . com , the region ’ s home-grown e-commerce platform , will also provide competitive prices , exclusive member deals , timely fulfilment and logistics services , ensuring fast and reliable delivery for outstanding customer experience .
Ramit Harisinghani , General Manager – MENA , b8ta . ae , said : “ COVID-19 has changed consumer buying behaviour and shopping patterns . For a brand to win in the retail sector , providing an immersive experience is of utmost importance . With 76 % of UAE shoppers doing their purchases via online marketplaces , our recent collaboration with noon . com underlines our commitment to bring customers unbiased access to the most cutting edge technology and allow them to discover new brands and products first-hand . We are confident that this quality partnership will bring enormous benefits to our customers and in bolstering the growth of the e-commerce market .”
Maya El Ayach , Growth & Digital Strategy , noon , said : “ Noon was created to give people in the Middle East a local digital champion , a platform through which businesses can expand their offering to online . Over the past year adoption of e-commerce in the region accelerated , trust has increased and overall reliance on a more digital lifestyle grew . This has created an opportunity for businesses to
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AS COUNTRIES WERE BATTLING AND IMPLEMENTING MEASURES TO CONTROL THE SPREAD OF VIRUS , RETAILERS WERE SCRAMBLING TO ADAPT .
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