Intelligent SME.tech Issue 08 | Page 37

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McFadden , Data consider and to
Simon need when companies planning
. barcode their telecommunication store
Telecommunications digital asset grocery
Industry the what
Leader , of management . success explains
Aurecon ,
The telco sector can learn a lot about how to maximise benefit from digital asset management by looking at the

Learning from the grocery store barcode : How the telco sector can maximise benefit from digital asset management

N THE COMPETITIVE

I telecommunications market , telcos , investors and tower companies are continually looking for ways to reinvent and remain viable . Increasingly , organisations are investing in digital asset management to stay ahead of the pack , yet many fall into the trap of making a narrow decision which significantly limits the benefits possible – both now and into the future . More is needed than ‘ simply ’ asking for , or adopting , a stand-alone digital solution , such as a Digital Twin .

When grocery stores first swapped pricing stickers with barcodes , it revolutionised ease of checkout for large retailers . However , beyond that , there were few or no other gains , and the increased costs and effort for retailers of installing scanners and for manufacturers to change labelling , was seen initially as an encumbrance .
But when it became apparent that grocery stores could use the barcode right throughout their business and across the whole supply chain , to track and automate inventory and enable cost effective ‘ just-in-time ’ delivery of a wider range of products , it meant they could transform the way grocery stores operated and how shopping was done , allowing the birth of the superstore . This brought double digit productivity growth , massive shareholder value and transformed the grocery store industry .
Discount department store , Wal-mart , was an early adopter of the barcode , spurring it to start selling food . It is now the largest grocery chain in the USA and the world ’ s largest general retailer . It has achieved this growth by effectively using technology to change the way it manages inventory .
What has this got to do with the telco sector ?
Telco digital asset management : from Digital Twin to business transformation
Telco owners , operators , investors and tower companies have been increasingly engaging with the idea of using digital technologies for managing assets . More organisations are either on board the ‘ digital train ’, or at least thinking seriously about buying their ticket as they seek to better manage assets , realise efficiency gains and cost savings and ultimately transform their business .

TELCO OWNERS , OPERATORS , INVESTORS AND TOWER COMPANIES HAVE BEEN INCREASINGLY ENGAGING WITH THE IDEA OF USING DIGITAL TECHNOLOGIES FOR MANAGING ASSETS .
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