intelligent

Additionally , embracing an omnichannel approach is another critical area of focus . This brings together all the available insurance

channels to maintain smooth communications with customers when they move through the different mediums . For instance , a query might start with a call to the contact centre , continue with the app and be resolved via a bot . This is where self-service becomes important as

Nelson Camara , Go-tomarket Executive at SilverBridge Holdings it can give consumers control of much of the experience as insurers introduce more digitally enabled customer touch points .

Data sense

Customers are willing to provide personal data to get this done . Evidence shows that a higher proportion of consumers are willing to share data collected on their smart watches and other similar wearables . In turn , insurers have relied on more detailed questions and medical records instead of in-person physical exams .

The shared value model driven by Discovery Group reflects a more engaged wellness ecosystem derived from product design , pricing and insights on customers .

It reflects how much people are willing to give by way of information to have this level of customisation and personalisation added to their insurance portfolio . �

AFTER ALL , ENGAGEMENT IS ABOUT MORE THAN JUST DELIVERING DIFFERENT CHANNELS FOR CUSTOMERS TO INTERACT WITH . IT CENTRES ON PROVIDING PERSONALISED RECOMMENDATIONS BASED ON AN INDIVIDUAL ’ S INTEREST , LIFE STAGE AND BEHAVIOURS .