intelligent

1 . Make the right choice 2 . Manage it as a transformational project for your company 3 . Drive it through the value

Make the right choice

To find the right solution , companies usually start by defining their needs and then check the level of coverage offered by each selected solution . As SMEs do not have the same capability as multinationals to scale up a new technology , afford an expensive systems integrator partner or mobilise a huge internal team to support the project , they must consider other criteria during their selection process : Effort to integrate the solution to their existing IT landscape , simplicity of running the application and , more generally , its total cost of ownership .

Manage it as a transformational project for your company

After choosing the right solution , then comes the time to implement it . Scheduling training is a must , but it ’ s not sufficient . Appointing a ‘ champion ’ to own this transformation , and

later on the CRM product itself , monitoring the adoption on a regular basis , reviewing and adapting your business processes and more broadly rethinking the way the impacted teams work , are at the tip of the best practices list .

Drive it through the value

You have the right tool and a proper change management plan , so what can still be missing ? The right KPI . The value your company can expect by implementing this / these solution ( s ). As a start , build a business case and be as realistic as possible .

If needed , create several scenarios to help you in defining what your company can afford and when the breakeven will happen .

But a business case should not be only in support of your initial decision . The business case is a tool that will help you , all along the project journey , to monitor your performance and identify room for improvement . Too many business cases are forgotten the day the management approves the investment .

If you follow the above , there ’ s no doubt you ’ ll soon create a competitive advantage and outperform the competition . �

WHAT ’ S REALLY INTERESTING IS BUSINESSES ARE USING FEWER APPS TO GET MORE DONE – AND THEY ’ D LOVE TO USE EVEN FEWER .