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solutions provider , is stepping up initiatives to accelerate the Digital Transformation of micro , small and medium enterprises ( MSME ) in India by partnering with National Small Industries Corporation ( NSIC ), a Government of India Enterprise whose mission is ‘ to promote and support the MSME

This partnership with NSIC envisages Digital Transformation of this critical sector as key to the government ’ s vision of ‘ Atma Nirbhar Bharat ’ for enabling MSMEs to scale up faster through digitalisation .

The offerings will come with support from Airtel that ensures high customer satisfaction through industry leading service uptime . Airtel currently serves more than one million medium and small businesses across India with products that are available to customers in highly flexible formats . The alliance with NSIC gives it much deeper distribution reach in this segment .

Sh . P . Udayakumar , Director ( Planning & Marketing ), NSIC said : “ These solutions will be available through NSIC ’ s online portal , msmemart . com , as well as through NSIC ’ s field offices across the country under NSIC ’ s Aggregation vertical offering ICT Enabled Digital Services . This partnership with Airtel is envisaged to serve multiple ICT needs of the MSME sector for sustained growth and increased productivity .”

Ajay Chitkara , Director & CEO – Airtel Business , said : “ MSMEs are critical to the Indian economy . We are delighted to join hands with NSIC to fast-track their Digital Transformation journeys . Airtel ’ s pan-India network , deep distribution reach as well as its easily accessible digital platforms will give MSMEs the flexibility and convenience of addressing all their digital connectivity requirements through a single window .”

MSMEs are an important growth engine of the Indian economy . With more than 60 million business units , the sector contributes to 29 % of India ’ s GDP , 40 % of exports and employs over 110 million people . � sector by providing integrated support services encompassing marketing , technology , finance and other services ’.

Airtel announced an alliance with NSIC to make it easier for millions of small and medium businesses to get access to Airtel ’ s connectivity , conferencing , cloud , security and go-to-market solutions .

MSMES ARE CRITICAL TO THE INDIAN ECONOMY . WE ARE DELIGHTED TO JOIN HANDS WITH NSIC TO FAST-TRACK THEIR DIGITAL TRANSFORMATION JOURNEYS .