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The platform , which Zoomd views as a resource and time-saver for its users in the ad buying and optimisation process , units all of a user ’ s advertising campaigns under a single central dashboard and equips advertisers with Zoomd ’ s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok . The platform is driven by Artificial Intelligence ( AI ), Machine Learning , and prediction and automation technologies .

The company said the year 2020 has accelerated the Digital Transformation of the marketing world , with a Gartner survey of CMOs in Western Europe and the US finding they spent 80 % of marketing budgets on digital channels and this is likely to rise over the coming years .

Zoomd ’ s new self-serve , license-based , SaaS platform allows advertisers , both large and small , to easily and conveniently access , operate and monitor all user acquisition campaigns themselves , all on a single dashboard . The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively .

The platform offers a number of premium media channels to advertise on , including Facebook , TikTok , Instagram , Twitter , Snapchat , Twitter , Apple Search and Google – with each channel already incorporating built-in mechanisms to prevent ad fraud .

Campaigns across all the channels can be managed succinctly on the unified dashboard , eliminating the need for advertisers to manage the campaign processes separately for each media channel , potentially saving both time and financial resources .

Moreover , the platform provides transparency to advertisers on the entire ad buying and placement process for all the media channels and optimises it by offering suggestions and automated rules on how to reallocate budgets based on campaign performances .

“ We are thrilled to add a new licensebased model in a software-based world , which was our vision when we decided to take the company public ,” says Amit Bohensky , Zoomd Chairman and Co- Founder . “ With larger digital budgets looming amid the pandemic ’ s continuing , we want to stress the importance of delivering efficiency , something that advertisers of all sizes value when they are running digital campaigns . This is the way of the future and we are proud to be a part of the movement for transparency and efficiency .” �