intelligent
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ITH DIGITALISATION NOW
W firmly on the agenda of all businesses , whatever their size , it ’ s crucial that an effective Digital Transformation strategy is in place to guide the process .
We spoke to two industry experts who offered their views on how SMEs can prepare their strategies to enable greater agility , better customer experiences and , ultimately , business growth .
Amin Hanafieh , Country Director , UAE , VMware
Amin Hanafieh , Country Director , UAE , VMware
The SME sector is hugely important to the regional economy and is an area that VMware serves with a range of solutions .
SMEs usually have fewer resources than larger organisations and often have limited budgets for IT and application development . Yet increasingly , SMEs , just like larger businesses , must be able to offer seamless and secure digital services – whether for ordering , communication , billing or any other area of their offering – to gain and retain customers .
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SMES , JUST LIKE LARGER BUSINESSES , MUST BE ABLE TO OFFER SEAMLESS AND SECURE DIGITAL SERVICES .
Intelligent SME .
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