Intelligent SME.tech Issue 02 | Page 65

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// SCALING UP // oventry-based welding

C supplies business , Sphinx Industrial Supplies , has seen online sales spike by more than 300 % during the recent lockdown , thanks to a newly integrated e-commerce website driving sales .

The family-run business , which began in 2005 , felt the time was right to upgrade its website to assist in its continued growth only last year . Little did the team know how significant that newlyintegrated e-commerce system would be for its business during 2020 , following lockdown .
Recognising that clients wanted consumables ( such as PPE , tools , paints and more ) in addition to welding machine services , Sphinx Industrial Supplies has grown organically to 11 staff members and now offers a catalogue of more than 12,000 products .
As the company grew , and its product lines and customers increased , Sphinx
Industrial Supplies realised that it could no longer rely on the manual processes it had been using previously .
To achieve its plans of extending the trade counter , showroom , services and website , Sphinx Industrial Supplies needed to digitally transform its operations . The company asked its technology partner of five years , OGL Computer , for a solution that would both centralise and digitalise all its business processes .
OGL Computer recommended its ERP software which offers integrated CRM , stock control , order processing , accounts and purchasing ERP ( enterprise resource planning ), combining all of Sphinx Industrial Supplies ’ business processes , including its new website , into one system . This has proven to be particularly beneficial over the past quarter .
Sphinx Industrial Supplies ’ Finance Director , Sophie Donnelly , said : “ The website has saved

OUR SOLUTION FOR SPHINX INDUSTRIAL SUPPLIES HAS MADE ORDER PROCESSING , PURCHASING , E-COMMERCE , WAREHOUSE MANAGEMENT AND PRICING STRUCTURES MORE EFFECTIVE AND PROFITABLE .
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