intelligent

OMNICHANNEL MARKETING IS THE CONCEPT OF PROVIDING

CUSTOMERS WITH AN

INTEGRATED

SHOPPING EXPERIENCE , INCLUDING

BOTH ONLINE AND IN-PERSON

SHOPPING . products online , work to solidify your brand as the go-to home delivery service in the area and your business will continue to grow . To create a truly memorable delivery experience , consider compliment slip printing as a way to add a personal touch for customers .

Create an agile strategy and be ready to adapt

In one survey , it was revealed that 28 % of SME businesses doubted their ability to sustain their supply chains , while 24 % were concerned about being able to successfully retain their employees . Evidently , a new strategy is needed for the majority of local businesses in the UK . You may have been able to stay afloat thanks to customer loyalty during the initial stages of lockdown , but chances are , that was partly because your business proved to be adaptable and you acted fast , thinking on your feet .

No one knows what the coming months will bring , so the ability to be flexible is essential for all local businesses . Listen to your customer base , respond to their needs and create an agile strategy around them rather than sticking to your pre-lockdown best practice .

Although it can be hard to budget for all of the small-business-essentials , your strategy should involve a marketing budget that allows you to interact with your customer base , keeping loyal customers engaged while attracting an even wider following .

Consistent communication is key

As your customer base has seen you through some difficult months , it ’ s likely that you already have a healthy social media following and consumers have been staying in the loop with everything you have on offer . So , what are the next steps ?

Use your social media to keep people engaged . Be sure to consistently communicate with them and let them know all the exciting things that you ’ ve got coming up . By asking your followers to share your messages further , you ’ ll be able to reach a much wider customers base , so now is the perfect time to run social media competitions